about

Sara’s passion for storytelling is at the heart of her career. As PR and Content Manager at fintech MODIFI, she shaped the company’s brand identity across global markets, developed a cohesive content strategy, and crafted compelling press releases — all while securing industry awards and recognition. As a Senior Copywriter at Wayfair, she developed 52 page seasonal catalogues working closely with different stakeholders while adhering to strict deadlines.

Her ability to translate complex tech concepts into customer centric language led her to work with a number of tech clients including Sandler Partners, Zultys, DENSO and Fizz. Sara has lived and worked in New York, Los Angeles, London, Warsaw, and Berlin. This valuable experience infuses her work with a global perspective and adaptability.

With over a decade of experience, Sara has collaborated with leading marketing and publishing organisations, including Boundary Digital, Hydro Studios, The Golden State Company, Art Confidential Magazine, and Emap. As a journalist, she contributed feature articles and cover stories, blending sharp analysis with engaging narratives. She also created, produced and hosted the popular talk show Eye Dream TV, about artists following their dreams in the City of Angels.

Sara holds a BA in Sociology from Goldsmiths College, London, and an MSc in Urban Studies from University College London. Her meticulous attention to detail and deep appreciation for the power of words and data drive her to deliver impactful content that resonates.

If you’re seeking a journalistically minded, strategic storyteller with a flair for brand development and connecting ideas to audiences, you’re in the right place.