about
I’m a brand and marketing strategist, copywriter, event producer, curator and artist. This combined expertise makes it easy for me to lead or join any communications initiative.
I hold a BA in Sociology from Goldsmiths, University of London and MSc in Urban Studies from University College London and I am both technical and creative which allows me to work with a wide variety of clients from tech to finance, healthcare, education and architecture.
My brand platforms and strategies are written to be leveraged in campaigns, on websites, in person, in social media, and in marketing and sales materials. My proprietary branding process is designed to illuminate why, where, when, and how a business aligns with, and answers to, the needs, wants, and demands of desired audiences.
I think like a strategist, cultural anthropologist, and writer - focusing my brand workshops, plans, ideas, and platforms on audience attitudes, behaviors, habits, and needs.
​
The end goal is for audiences to understand why a product or service matters to them on an emotional and rational level—and to believe whole-heartedly in the reasons why.
%20(2).jpg)